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STA and SNIA Europe Join Forces to Step Up Serial Attached SCSI Technology Education Activities in EMEA

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SAN FRANCISCO and LONDON, 24 SEPTEMBER, 2007 – The SCSI Trade Association (STA) and the Storage Networking Industry Association (SNIA) Europe announced today that they have signed a Memorandum of Understanding (MOU) to geographically expand the reach of Serial Attached SCSI (SAS) technology and marketing information resources currently offered to members, end-users and reseller channels in the USA. Under the agreement, SNIA Europe will represent STA in the European, Middle East and African (EMEA) markets. In addition, SNIA Europe will receive and implement STA’s future marketing plans and roadmaps. The agreement is effective immediately.

Harry Mason, Director of Industry Marketing, LSI Corporation and President of STA, commented, “STA has been working with SNIA Europe for the past three years and with SAS becoming an integral part of enterprise storage, it was time to formalize our co-marketing arrangement. SNIA Europe’s strong presence in EMEA will enormously help STA’s effort to reach that geographic area with the SAS message. With the support of SNIA Europe, STA looks forward to implementing a broad SAS marketing program in the EMEA region.”

“SAS is one of the most widely adopted disk interfaces today because of its unique combination of performance, scalability, and interoperability with SATA,” said Kay Mushens, Marketing Chair at SNIA Europe. “SNIA Europe is known for providing IT professionals with the best independent educational resources currently available. I am therefore thrilled that we now have such a strong link with the STA as this will give us even better access to the latest materials on SAS.”

About STA
The SCSI Trade Association was established in 1995 to provide a focal point for members to communicate the benefits of SCSI to the industry. STA promotes the understanding and use of Serial Attached SCSI (SAS) technology and influences the evolution of SAS standards to meet future storage industry needs. The Association has a nine-member Board of Directors, which oversees the Marketing Communications and Technology Committees and all STA activities. To subscribe to Serial Storage Wire, STA’s free Serial Attached SCSI newsletter, please visit: For more information, please visit the STA website at, send an email to or call the STA office at 415-561-6273.

About SNIA Europe
The Storage Networking Industry Association (SNIA) Europe is dedicated to high-level knowledge exchange, thought-leadership and promotion of the acceptance, deployment and confidence in open storage-related architectures, systems, services and technologies, across the IT and business community. To achieve this, SNIA Europe runs a coordinated series of activities at both pan-European and country-level to provide a central source of unbiased information on storage networking technologies. It is the voice of authority that delivers education and information on networked storage and associated technologies across Europe, Africa and the Middle East. SNIA Europe is a non-profit, vendor-neutral organisation run by its members, which include over 100 vendors, channel partners and end users. For further information you can email, contact +44 (0) 20 8785 5555, or visit

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Press Contacts
SCSI Trade Association
Lea Schwartz
Point Public Relations
(970) 225-3753
SNIA Europe
Federica Monsone
A3 Communications
+44 (0) 1252 875 203