Author: Greg Schulz, Founder,
To say that "green" is a popular trend is an understatement. Green messaging in general and the information technology (IT) industry in particular tend to center around carbon footprint and emissions reduction or cost savings. Green is also being seen or talked about as being dead or falling off in importance and relevance.
While green hype and "green washing" may be falling out of favor or appearing on an endangered species list, addressing core IT data center issues that affect how resources are used to deliver information services is gaining attention. In an energy-efficient, environmentally and economically friendly manner, the industry is boosting efficiency and productivity and the trend is here to stay.