Thomas M. Coughlin, President,
With entertainment and media content increasing in resolution, content data files have swelled and data throughput has increased proportionally. At the same time content producers are under more pressure to control prices than ever before. Serial Attached SCSI (SAS)-based storage systems play a big role in making these seemingly contrary goals possible.
Digital Production Means Lots of Bytes
The introduction of digital production technology is a great enabler of professional creativity. It encourages new levels of realism and special effects in the content and increases the efficiency of production at the same time as it decreases the costs of production. Because of the ease of digital capture of video content, producers now shoot a lot more hours before editing. This results in many more hours of content than was the case for film capture, similar to the trend seen with the conversion from film to digital still photography.
Generally, digital content producers shoot 10X more hours of content than was typical with film production. Digital production has resulted in more content, and increasingly more content is kept on associated post-production storage systems. Furthermore this digital content is kept on-line for a longer period of time. Some facilities even use disk arrays for active archives.